2 much social media!?
“There are very few live events that people now attend without wanting to document the experience in social media.” From small scale celebrations to global events it seems just as important to document being at it rather than just being at it. Some claim that our event experiences are being diminished as people care more about capturing the moment on their camera rather than living in the moment. This is not being helped any by the large increase in smart phones, people can reach all there social media sites from virually anywhere with the click of a button. This can also hugely affect the popularity of future events as it is so easy to inform the world on how good/bad the event is which may put people off going.
“One such event that took place in Ireland in July 2011 was Oxegen. An annual music festival held at Punchestown Racecourse in County Kildare, Oxegen has grown to become one of the biggest music festivals in Europe, winning the Best European Festival Line Up at the European Festival Awards in 2011.”
O’Leary Analytics has analysed more than 34,000 mentions of the festival across the social media spectrum during a 12 day period – from July 1st to July 12th. It covers the build up the event, the weekend itself and the reaction in the days after. We also examined the activity of the almost 200,000 fans on the official Oxegen Facebook page during the same time period.
The keywords used for analysis were “Oxegen”, “Oxegen11″, “Oxegen2011″, “Oxygen11″ or “Oxygen2011″.
The graph showing the 12th day social media marathon is shown above.